The algorithm engine for Web3

Welcome to the ❜embed Developer Hub.

Access decades of expertise in scalable, ML-powered personalization and moderation—productized into simple, modular APIs for app developers.

Integrate powerful AI models that predict the next on-chain or off-chain interactions.

To get started read on with the guides or use the Typescript SDK right away.

import { getClient } from "@embed-ai/sdk"

// using the API_KEY_EMBED environment variable
const key = process.env.API_KEY_EMBED!;
// get the embed sdk client with your API Key
const client = getClient(key);

const feed = await client.feed.byUserId("16085", { top_k: 10 });

console.log(feed);

Learn how to use the SDK here with the ❜embed SDK Quickstart guide.

Embed's mission and principles

We believe AI should be used to empower people, not exploit them.
Unfortunately, not many realize how badly AI has been weaponized against them—except for industry insiders. On the Internet, algorithms have a profound influence over what we read and watch, the companies and products we encounter, and even the job listings we see. These algorithms are also implicated in problems like addiction, depression, and polarization.

We see the decentralization of the AI stack as an opportunity to level the playing field between platforms, developers, and creators—and to push the boundaries of user empowerment even further than what the original Cypherpunks could have imagined.

For ❜embed's mission, this starts with ensuring that in the new attention economy:

1. Everyone has access to the same AI algorithms and tooling.
2. Every app builder or individual has the right to choose their own AI algorithms.
3. Everyone can earn from an AI algorithm trained on their data, or from an algorithm they've built.

In ❜embed's formative years, “everyone” primarily means Web3 developers—the pioneers building the onchain economy. We believe building AI that adheres to these principles will be the next unlock for consumer applications, as it will:

1. Increase app diversity.
2. Bring new net new users to the space by giving them truly novel experiences.
3. Create new monetization streams for app developers and creators through AI revenue share.

If you're interested, you can read our manifesto, where we go more in-depth about our vision and overarching mission.

❜Embed's beta, Farcaster and beyond.

While our long-term mission pushes us to lead breakthrough research in AI Robustness, Explainability, Verifiability, and Sybil Resistance, our focus today is simple:
Help Web3 developers build powerful, modular, and transparent AI systems to bootstrap their network effects.

The milestone we're targeting now is bringing Web3 Social to feature parity with Web2.
Since launching in March 2023, we've built the most advanced AI algorithms for content discovery and moderation on Farcaster—one of the most vibrant decentralized social networks, home to OGs like Vitalik, Balajis, and Chris Dixon.

After many iterations, we’re proud to offer the first native Farcaster AI models—built by and for the crypto space. Use ❜embed to power your app with:

1. Ranking algorithms on par with TikTok and X—giving any Web3 builder a shot at top-tier discovery UX.
2. Classification models that detect LLM-generated content, bot farms, airdrop hunters, and abusive behavior—from spam to illegal content.
3. New ML primitives like intelligent cold-start exploration, served via simple APIs (integrate in under 3 minutes!) with enterprise-grade performance and millisecond latency.

While Farcaster has been our home historically, we're now expanding to new blockchain ecosystems and usecases.