❜Embed's mission and principles

We believe AI should be used to empower people, not exploit them.
Unfortunately, not many realize how badly AI has been weaponized against them—except for industry insiders. On the Internet, algorithms have a profound influence over what we read and watch, the companies and products we encounter, and even the job listings we see. These algorithms are also implicated in problems like addiction, depression, and polarization.

We see the decentralization of the AI stack as an opportunity to level the playing field between platforms, developers, and creators—and to push the boundaries of user empowerment even further than what the original Cypherpunks could have imagined.

For ❜embed's mission, this starts with ensuring that in the new attention economy:

1. Everyone has access to the same AI algorithms and tooling.
2. Every app builder or individual has the right to choose their own AI algorithms.
3. Everyone can earn from an AI algorithm trained on their data, or from an algorithm they've built.

In ❜embed's formative years, “everyone” primarily means Web3 developers—the pioneers building the onchain economy. We believe building AI that adheres to these principles will be the next unlock for consumer applications, as it will:

1. Increase app diversity.
2. Bring new net new users to the space by giving them truly novel experiences.
3. Create new monetization streams for app developers and creators through AI revenue share.

If you're interested, you can read our manifesto, where we go more in-depth about our vision and overarching mission.