Feed types and endpoints

3 types of feeds are configurable through Feed Builder.

For-you

For-you feed is a personalized feed, meaning that it recommends different feed content to different users (specified by the user_id input passed when calling the API), based on the user's previous interactions with different content. Our engine is trained on a wide range of interaction data available on chain, and predicts and recommends content that each individual user is most likely to interact with. Once a user interacts with a piece of content, our system picks up the new interaction in near real time, and updates the recommendations to the user accordingly.

For-you is the best feed to use for providing content relevant to individual users, thereby increasing your APP's engagement.

Trending

Trending is a content discovery feed, which uses recent user-content interaction data to predict what contetn is soon to receive a lot of attention and engagement across the system.

The trending content universe itself is not personalized for each user, but to keep the relevancy to individual users, our system has the ability to remember what content the user has already seen (through an impression_count parameter) and avoid showing the same content to the user again. We also provide a configurable option (through show_interacted_items) to hide content the user has already interacted with.

Popular

Popular is another type of content discovery feed, which returns a list of content that is already popular (ie receiving a lot of attention and interaction from users) in the system.

As with the trending feed, the popular feed can stop showing content that the user has seen or interacted with.